Visual Audit

Learning Goal: I’m working on a photoshop project and need an explanation and answer to help me learn.

Visual content show have a thoughtful “look and feel” that will help inform your brand persona/target audience. Please create a “Visual Audit” for each of your fictional brands/organizations. Organize the audits by color, imagery and typography. You can copy and paste imagery from comparable brands/organizations for this assignment. You can use screenshots from social media, websites, blogs, and/or photos from magazines, outdoor advertising, etc.


  • Each audit should be on it’s own page (8.5 x 11).
  • You may use Adobe Illustrator, but it is not required. Others have used Microsoft Word in the past. Just make sure you can export a PDF for submission.

Example: (attached below)

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