470 Business Policy And Strategic Management

Learning Goal: I’m working on a supply chain case study and need an explanation and answer to help me learn.


Short Analysis assignments require thoughtful, logical analysis to answer key questions. Each Short Analysis assignment requires the student to answer question(s) in essay format. The assignment and Short Analysis guidelines appear below.

Using class lectures, readings, and the Haier – Taking a Chinese Company Global in 2011 case, please address and answer the following :

  • How did the competitive position of Haier in China help it to expand internationally relatively early?
  • How does Haier gather and act on information?


  • Current Concepts (60%)
    • How did the competitive position of Haier in China help it to expand internationally relatively early ?
    • How does Haier gather and act on information ?
      • Strategic Positioning
      • Intra-Firm Value Chain & Strengths/Weaknesses
      • Global vs. Adaptive products
      • Knowledge Transfer – Barriers to Success
      • Knowledge Transfer – Guidelines for Success
  • Clarity & Language (20%)
  • Other Cases & Concepts (20%)


  • Exhibits: Use exhibits you create individually or as a team to organize facts in appendices
  • Quotations: Avoid using lengthy quotations. Short quotes ok.
  • Length: 2-pages
  • Spacing: Double-spacing
  • Margins: 1-inch margins
  • Font: 12-point font
  • Title/Name: Student name & title in the header
  • Efficiency: Use time wisely. Answer all questions. Work smart. Pay attention to point allocation, as needed.
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