Marketing 2 Module 6

Learning Goal: I’m working on a marketing presentation and need support to help me learn.

Read the materials recommended under Readings & Media and work with your team to prepare a presentation on the development and applications of social listening.

Record a video narration of your presentation slides using PowerPoint (see instructions below).

Then, submit your finished presentation video/slides to this discussion.

Review the presentations of the other teams and reply to at least two of them. Keep in mind that replies might include requesting additional details, contributing additional information, or sharing relevant experiences. Remember to cite your sources using APA format


Amaresan, S. (2020, August 13). What is social listening & why is it important? HubSpot Service Blog. (Links to an external site.)

Davey, N. (n.d.). Social listening guide  Download Social listening guide.

Rao, A. (2014). Social listening: How market sensing trumps market research  Download Social listening: How market sensing trumps market research. PWC Resilience.

Sproutsocial (n.d.). Social listening: Your launchpad to success on social media. (Links to an external site.)

Tran, T. (2020, March 3). What is social listening, why it matters, and 10 tools to make it easier. Hootsuite Blog. (Links to an external site.)

Wiesenmuller, A., & Kienzle, F. (n.d.). Demystifying the B2B online customer journey  Download Demystifying the B2B online customer journey. Meltwater.


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