The “Spectacle” in Marketing

Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Read question 5-18 on page 173 in the book. (See below) Then select a product you would have high involvement with. Propose a spectacle you could design that would attract potential customers to learn more about your product. Don’t give us every detail–just a high level plan.

Note: If your book lists 5-18 as a question about crowdfunding, you can answer either that question, or the one in my book, which I am pasting in. Uploaded the book page in two pdf name screenshot

2- Reply to the two posts uploaded on the WORLD DOCUMENT named Posts to reply

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