Business Question

Learning Goal: I’m working on a business multi-part question and need an explanation and answer to help me learn.

You have been selected by the CEO of your organization (or another organization you know well) to give a series of presentations to managers aimed at helping build a positive, inclusive culture that drives employee engagement. You will develop and submit this series of presentations in Weeks 1–3.

To begin, select a specific organization that you know well. It can be one you are currently a part of, or one you have been involved with in the past. You may, if you choose, create a fictitious organization and use this for your Assignment. If you choose to do so, be sure to provide a sufficient amount of detailed information to describe the fictitious organization in your presentation. Whichever organization you choose, remember to disguise the names of the organization and any staff members you may mention in your presentation (e.g., “the CEO, whom we call Mary Smith” rather than “CEO Alice Thompson”).

This week, your goal is to ensure managers understand the organization’s culture and why it matters. The CEO is concerned that managers neither fully understand the importance of culture nor take responsibility for ensuring the organization’s culture is strong, positive, and inclusive. You are seeking not just to inform but also to analyze the existing culture and persuade managers to take specific recommended actions to improve the organization’s culture and thereby increase employee engagement and motivation and improve organizational outcomes.

You will develop a PowerPoint presentation designed to ensure that all managers have a shared understanding of the meaning of key terms; understand the importance and value of employee engagement, employee motivation, and a positive and inclusive culture; and have key takeaways in the form of specific calls to action (CTAs). These CTAs will include your recommendations for building and maintaining a positive, inclusive culture in the areas over which they have influence. In addition to the slide content, you must include an accompanying script in the Notes section of each slide that you would use if you were delivering the presentation to a group of managers.

As you prepare your presentation and script, be sure to cover all items outlined (using approximately 2–3 bullets per slide), including the incorporation of references to appropriate academic sources, such as those found in the Learning Resources or those in the Walden Library.


Submit your presentation. Using the PowerPoint template provided, address the following topics and questions in approximately 5–6 slides, excluding references:

Organizational Culture and Its Importance
  • Describe components of organizational culture.
  • Analyze why organizational culture is important.
  • Classify the culture of your chosen organization as a clan, adhocracy, hierarchy, or market culture (Cameron & Quinn, 2011). Be sure to include your data or evidence to support your cultural diagnosis.
  • Analyze the strengths and weaknesses of the culture as you have described it. Include at least one example of each.
  • Call to Action: Propose at least one key step that managers in your selected organization can take to strengthen its organizational culture.
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